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AI Receptionist

AI Receptionist for Real Estate Agencies

Buyers call at all hours — from open houses to late-night Zillow browsing. Prisma Voices answers every inquiry, qualifies leads, and books agent consultations so no hot prospect goes cold.

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35%
more lead conversion when calls are answered 24/7
$8,000
average commission per closed transaction
5 min
lead-response window before conversion drops 80%
60%
of buyer inquiries happen outside agent business hours

Common Problems Real Estate Agencies Face

Buyers call about listings at 9 PM after browsing online — they don't want to leave a voicemail

Agents on showings miss calls that could be their next transaction

Following up on missed calls takes hours that agents should spend closing deals

Listing-specific questions tie up admin time when callers want immediate answers

Out-of-area or wrong-budget callers waste agent time on dead-end leads

Hear How It Handles a Real Estate Inquiry Call

Here's what it sounds like when a customer calls your business.

Live Call — Active

Inbound Call

+1 (555) 234-5678

C

Hi, I saw a listing for a 3-bedroom in Westwood. Is it still available?

Great question! Let me check on that. Are you looking to buy, or are you interested in renting?

C

Looking to buy. Our budget is around $650K.

Our Westwood specialist has availability for a showing Thursday at 4:00 PM. I've booked that and will send an SMS with the property address.

How Prisma Voices handles real-estate-specific situations

5-minute lead-response rule

Industry research is clear: leads contacted within 5 minutes are 21x more likely to convert than leads contacted after 30 minutes. Most brokerages cannot hit that window — agents are in showings, in closings, in transit. The AI hits it every time. Inbound calls are answered immediately, qualifying questions are asked, and the lead is either routed to an available agent or scheduled for the next open consultation slot. No lead waits.

Open-house overflow

Saturday and Sunday open-house weekends are when buyers call most actively — and when your agents are physically incapable of answering. Prisma Voices fills the gap completely. Every call during an open house is captured, qualified, and routed. When your agent gets back from the open house, they have a list of qualified leads with full context (budget, timeline, area, financing status) instead of a voicemail backlog.

Buyer-vs-seller-vs-renter routing

Each lead type needs different handling: buyers need pre-qualification and showings, sellers need CMAs and listing presentations, renters need property tours and applications. Configure each flow once and the AI routes every caller down the right path. Your agents stop wasting time on misrouted leads and your conversion rates jump because every lead lands in front of the right specialist.

After-hours qualification

60%+ of buyer inquiries happen after hours — late-night Zillow browsing, weekend listing-search sessions. Most brokerages send these to voicemail and lose them. Prisma Voices answers each one, qualifies the lead, books the showing or consultation, and sends SMS confirmation. Your Monday morning starts with booked appointments instead of voicemail triage.

What missed calls are costing you

The math is simple — and the numbers are conservative.

Average commission per deal$8,000
Estimated missed calls / week2
Monthly revenue at risk$64,000
Prisma Voices Starter$99/mo
Potential ROI646x

Prisma Voices fixes all of this

Real estate agencies that answer calls 24/7 convert 35% more inbound leads into consultations.

1

Answer buyer and seller inquiries 24/7 with a professional AI voice

2

Qualify leads automatically: buy/sell/rent, budget, timeline, area of interest

3

Book agent consultations and property viewings directly into agent calendars

4

Filter unqualified leads (out of budget, wrong area) before they reach an agent

5

Capture full lead context (financing status, must-haves, timeline) for the agent

Plugs into the tools you already use

Calendar, dispatch, CRM, and messaging — Prisma Voices fits the workflow you already run.

Google CalendarCal.comFollow Up BossBoomtownkvCORESierra InteractiveHubSpotSMSTwilio SMSMailchimp

How We Compare for Real Estate Agencies

Same job. Fraction of the cost. 24/7 coverage included.

FeatureRubySmith.aiPrisma
Starter price (incl. minutes)$449+$292+$99
24/7 coverage
Calendar booking
SMS follow-ups
Setup time1-2 days1-2 days5 min
Per-call overage$1.65/min$9.75/call$0.40/min

Pricing reflects publicly listed rates as of 2026. Smith.ai $292.50/mo for 30 calls + $9.75/call. Ruby $449/mo for 100 minutes + $1.65/min.

+35% lead conversion

We were missing calls from serious buyers during showings. Now every lead gets answered and routed to the right agent — our conversion rate jumped 35%.

SM

Sarah Mitchell

Broker, Mitchell Realty Group

Your Real Estate AI Receptionist — Live in 5 Minutes

01

Connect your number

Link your phone number in one click. Works with any provider.

02

Pick your template

Choose the real estate agencies template, set hours, connect calendar.

03

Go live

Your AI receptionist is live. Calls are answered and booked instantly.

Common questions from real estate agencies

Can an AI receptionist qualify real estate leads?
Yes. Configure qualifying questions (buyer vs. seller vs. renter, budget range, financing status, timeline, area of interest, bedrooms/baths needed) and the AI walks each caller through the relevant script — routing only qualified prospects to the right agent.
Can it handle listing inquiries?
Configure your active listings (price, bedrooms, baths, neighborhood, MLS number) and the AI answers common questions and books viewings for interested callers. For listings not in your config, the AI captures the caller's interest and routes to the listing agent.
How does it route calls to the right agent?
Configure routing rules based on area, listing type, price range, or specialty. The AI transfers to a specific agent or books a callback for the right team member — luxury buyers to your luxury specialist, first-time buyers to your FTHB specialist, commercial inquiries to your commercial agent.
Will it integrate with our CRM (Follow Up Boss, Boomtown, kvCORE, Sierra Interactive)?
Yes. Prisma Voices captures structured lead data and pushes it to your CRM via webhook. Direct integrations with Follow Up Boss, Boomtown, kvCORE, Sierra Interactive, and HubSpot are available on the Established Business plan.
Can it handle calls during open houses when agents are unreachable?
Yes — this is one of the highest-value use cases. While your agents are running open houses, the AI captures every inbound call: buyers asking about other listings, sellers wanting valuations, transaction-related questions. Each gets routed appropriately when the agent finishes the open house.
What does it cost vs. an inside sales agent (ISA)?
An inside sales agent runs $35,000 to $55,000 per year plus benefits. Prisma Voices Starter is $99/month for 24/7 coverage. The AI handles overflow and after-hours that an ISA cannot, and never takes a sick day during a hot market weekend.
How fast can a brokerage go live?
Most brokerages are live within 10 to 15 minutes. Configure your agent roster, listing inventory, qualifying questions, and routing rules. The AI starts qualifying leads before the next open-house weekend.
Will the AI provide market advice or pricing opinions?
No. The AI is configured to never offer market opinions, valuation estimates, or financing advice. If a caller asks 'what's my home worth?' the AI says 'great question — let me schedule a CMA consultation with one of our agents.' This protects the firm from accidental representation issues.
Can it handle rental inquiries differently from sales?
Yes. Configure separate flows for buyers, sellers, and renters. Rental inquiries get a different qualifying script (move-in date, pets, credit score range, employment status) and route to your property management team or rental specialist.
Will buyers know they're talking to an AI?
Voice quality is comparable to a professional human receptionist. We recommend a brief disclosure in your greeting; most callers adapt within seconds because the AI answers immediately and is more thorough than typical voicemail follow-up.
Can it handle showing requests for multiple agents' listings?
Yes. The AI checks the listing agent's calendar for showing availability and books the showing into the right agent's schedule. For listings outside your brokerage, the AI captures the inquiry and routes to a buyer's agent.

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